Most people don't know where they are at right now. And if they don't know where they are right now, how do they plan on going to the next level?
Also assuming they KNOW what to do! (big assumption right there)
Look, this couldn't be more imperative. Because I believe in the saying, "What Got You Here, Won't Get You There."
For example: you might be making a comfy income right now as an affiliate promoting other people's products.
Say, you want to get to $20,000 a month and above.
Sure, you can do MORE of what you are doing right now but sooner or later you'll find there's a limit to your current model. You can only do so much with it.
So if you want to make an explosive income or get to the next level, this means you have to reinvent parts of your business, change your approach, and pivot along the way...
THAT IS SCALING DONE RIGHT THERE.
Unfortunately, most people aren't even aware of this.
And it took me a loooooong time to figure this out.
That's why my business took on different forms and changed approach over the years.
How I do business today is nothing quite like when I started in 2005, that's for sure!